Scam Academy

Take Five was a campaign from Financial Fraud Action UK as part of its Scam Academy initiative, asking consumers to ‘take five’ before replying to possibly fraudulent messages.

Client: Financial Fraud Action UK
Date: February 2017
Services: Motion

The brief was to create an interactive quiz through a series of YouTube videos about avoiding various scams. The yellow and black design of the campaign had already been designed so I used these elements and created some similar ones for each of the three main themes or text, phone and email scams.

Each video ends with a question, answered by clicking on the relevant YouTube annotation that leads to the next video and eventually a certificate of completion that has a CTA to the other Scam Academy content.